Smart door
lock industry has from the product, channel competition, entered the stage of brand, the development of the marketing competition.
Brand, the marketing competition phase, completes the subdivided market are the key for enterprises to win competition.
In this stage of development, product features and highlights of the brand, no difficulties based on the market, will eventually be eliminated.
And highlight product features and brand, will get more development opportunities, become a market.
Smart door lock in China according to the survey of consumers is no brand concept.
Intelligence door lock, therefore, enterprises must do careful research and analysis for the current consumers, to understand the needs of the consumers of different classes, ages, through the study of consumer, combined with their own conditions to develop coping strategies, targeted to improve enterprise's products.
For high-end smart door lock enterprise, according to the elite's household demand, combined with the development trend of international high-end smart door locks, only to build the upper echelons of smart door lock products;
For small and medium-sized
intelligent lock enterprise, though, its development is relatively slow, but according to our country intelligence door lock market the present situation of the working class as the main consumer groups, the consumers occupy a pivotal position, small and medium-sized intelligent door locks enterprises rather than high-end smart door lock have more space for development.
So small and medium-sized intelligent locks enterprises according to the consumer groups, develop and working-class consumption products.
Smart door lock industry to a breakthrough, it need new ideas and development mode, the expansion of market segment may be a good way, but the enterprise must get the direction.
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