When domestic electricity wind roll cloud chung from all walks of life, smart door
lock of electricity for the whole door lock industry a big impact, and electronic business service chain lock in the consumers' mind set up high trust are also increasingly difficult.
In the industry hope that through the control of the quality of product and development of the enterprise and many, but when locks the rise of electric business has not yet, a few businessmen in order to pursue interests have in terms of quality of door lock off guard.
In the era of the spread of the Internet, the user experience into commodity value continuously emerging in recent years.
Door lock industry can avoid the trend, in such circumstances, how to better meet consumer demand, also become a foothold of door lock enterprise long-term development.
An influential brand, refers to the consumer through the past experience of buying or word-of-mouth to generate trust, and that trust with buying experience to strengthen constantly, and then give up at the next purchase to think and choose directly.
With the brand, the consumer will keep on buying and recommendation to buy, produce and companies formed a partnership;
On the other hand, consumers and businesses is a single trade relationship, not sustainable.
Continuous trading relationship is based on trust, there is no trust, continue to trade or cooperation, it is impossible to happen.
But the building up of the trust is also very difficult.
According to the views of psychology, trust means that a person is willing to believe in or depend on another person, expect the other party is kind, honest, capable, and be consistent with its commitment.
At the same time, choose to trust, to trust in the uncertainty and risk.
Trust control can't constraint is trust behavior, once be trusted not to live up to its promise to trust those expectations will be lost; get the disadvantages of usually is greater than the expected benefits.
Consumers will because of emotional damage & ndash;
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Being deceived, and abandon the trust, abandoning the enterprise, brand means there is no value.
Age of brand, brand is the life of the enterprise, and trust is the foundation of the brand.
Can say, without consumer trust, there is no brand, no brand, no locks the continuous development of the enterprise.
It is difficult to build trust, need to insist for a long time, and it is very easy to destroy the trust, only need a single event.
So, others when taking history as a mirror, not only focus on manufacturing communication effect, more attention to establish, maintain and strengthen the trust of the consumers, to maintain the brand.
Customer service: if you are interested in the above core keywords products or have any questions, please click on the online customer service, contact us page, or call: smart door lock & ndash;
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You close the way of purchasing consultant.
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