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Door lock with autofocus identification technology, such as a number of their own intellectual property rights

by:Level      2020-07-21
For smart door lock products have their own different marketing channels. In recent years, as the electricity channel join and become increasingly mature, some smart door lock distributor for many marketing channels appear pale. So, such as professional markets, shopping malls, own stores and franchisees, electricity direct this how channels, such as what to what kind of effect will be better? Professional market: suitable for mid-range brand cluster management professional market has several notable characteristics, is a strong market attributes of the industry; 2 it is cluster of many businesses and brands, each has a different area of independent shops; Third, management category complete, can satisfy the purchaser one-stop shopping; Four is the market of the transportation is convenient, customers can drive free access, bulk transport goods. Generally high-end brands, have their own fixed customer group and channel, mid-range competing brands are difficult to enter, therefore, for large-scale professional market supply and demand both sides of the cohesive force is obvious, its characteristic is 'professional' 2 words, attract is professional trader; Instead a small market because of the traffic problem, the old city reconstruction, fewer suppliers, will be phased out. As the operator, whether business accessories or finished product, the entry into the channels of professional market construction should be preferred, to point with surface, to make the marketing radiation further. Mall: suitable for high-end brand into the mall, in brief is together tens of thousands of commodity sales. Big-box stores because of its high end, is different from daily grocery stores, convenience stores, such as wholesale trade market channels. It takes the form of retail, attracting the surrounding residents of choose and buy, consumer approach. Operators choose set up shop in brand sales field operations, on the one hand is to use powerful appeal stores to build own brand influence; On the other hand also took into account the store environment, marketing and service system and so on easy to business operations. But as stores rent is higher and higher, stores constantly, raw materials, logistics costs are also on the increase. A rising tide lifts all boats, bring is the high cost of hardware industry channels. And the same products, and many big brands compete, their final sales how, whether in desired? Besides once and stores the relationship, the company will be a dependent, business will be very passive, need to seriously consider and trade-offs. Independents: unique and advantage products are suitable for proprietary in order to establish a controllable marketing channel, in recent years, more and more operators expansion will focus on to open and manage the own stores. Independents advantage obviously, on the one hand, can set up the brand image, free promotional activities, increase the intensity of marketing; On the other hand can through the unified price system constraints stores bad behavior. Through a unified system of quality guarantee and after-sale service of unified standard, and the public attention and supervision, eventually to promote the customer service level promotion and sales increase. But the independents economic and human cost is very high, with price level society, shop rent, employee treatment and training costs are rising. In the fierce competition environment, the opportunities brought about by the own stores and the cost, like a double-edged sword, is good or bad, the effect how, ultimately depends on the business operations and to the segmentation of the market. But one thing is for sure, and that is the unique advantage of the products, the more suitable to develop proprietary stores. Napa stores: product chain to set up and perfect own stores, franchise store location, leasing, business entirely by franchisees themselves responsible for, and even pay a certain amount of league. It to a certain extent, expanded the marketing channel is also a good way to develop channels. Also not all products are suitable for napa stores, especially in today's brand and product homogeneity serious cases, the risk of a single product to open its franchisees is very high. Because a single product, in the face of customers face becomes small. Will increase the risk of franchisees. Only products chain perfect consumer brand operators for joining chain set up. Electricity direct selling: both the operating condition of physical stores on emerging electric business channel, part of the operator that the expressive force of electricity is relatively less, can't show, including material, details, installation effect the whole e-commerce intelligent door locks, there is the limitation. While another part of the operator that electricity must be a new business model in the future. To grasp the current electricity consumption habit of consumer, must be in accordance with the future development direction. Merchants if self-built electric business platform, not only investment is high, the maintenance is difficult, the key is difficult to solve the problem of customer trust, in addition to the value of the product promotion, difficult to have the real deal. On for size, smart door locks, the offline channel, in the online product pricing and specifications. In short, smart door lock is diversified sales channels, which one is more suitable for their own, need according to their own investment strength, product type, the comprehensive factors such as brand, measure and choice. Only foster strengths and circumvent weaknesses, can effectively avoid all kinds of risk, to play to the role of the channels, increase sales.
need huge investment, so it is important to shop with caution.
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