Real estate, retail doors with promote intelligent burglary-resisting door lock market prosperity

With the rapid development of smart home industry, lock.com/products' target='_blank'>intelligent lock industry has become the new tuyere. But the influence of the consumption level and consumption idea, for a long time domestic intelligent lock market development is slow, all kinds of market has been gradually develops the perfect sales channels in the last two years. At present, intelligent locks market mainly divided into three channels, channels of real estate project, retail market channels, door and other industries supporting channels. With the intelligent lock industry, the development of the intelligent lock market also has experienced four stages. Around 2014 is a watershed in intelligent lock market intelligent lock market. In the market before 2014, nearly ninety percent of sales are concentrated in the construction market, and intelligent lock off sales of the top five manufacturers basically, occupying sixty percent of the intelligent lock engineering market share. Various channels emerge and really start to active is so far in 2014 years. Starting around 2014, rapid development, the retail market engineering market has begun to gradually maturing, the door with the market in 2016 began to spurt. In accordance with the relevant agencies of the national market and corporate research statistics, intelligent lock market in 2016 a year-on-year growth of more than 100% from the previous year, the retail market, accounting for more than fifty percent; Door and other supporting the market and the real estate market growth at around thirty percent. Overall the top ten intelligent lock manufacturers, production, sales accounted for about half of the industry. Get rid of to form a complete set of engineering, the market as the main body of the production enterprises, the top ten in the retail market about intelligent lock off sales accounted for about twenty percent. In the current intelligent locks of the three major market pattern, the first real estate project development, and develop the most mature, although the competition is fierce, but for the intelligent lock manufacturers remain in a main position. Although since 2013 against the total amount in the intelligent lock market engineering market is more and more low, the ratio of the absolute number of growth is very big, the supply of real estate project directly or indirectly market intelligence about lock accounted for about 45% of the total market. Intelligent lock engineering market's main features are: product function and structure are relatively unified, easy installation, maintenance; Single order quantity is larger, but the price is low, the high demand for after-sale service, the requirements for appearance than the requirement of security and stability. Door market although development also early, but really began to rapid development is also in recent years. Door with market channels, mainly including to security doors factory or other non-standard door factory supporting intelligent door locks. Before 2014, intelligent locks for door channel mainly for high-end products, high price, low sales; Since 2014, especially the beginning in 2016, more and more door factory will smart locks as door factory standard configuration. By 2016, according to incomplete statistics burglary-resisting door enterprise total procurement intelligent lock products more than four hundred thousand sets, and the production, sales of the top ten industry production enterprises are locked intelligence as the future industry technology upgrade, the key development direction of industrial structure adjustment. Extremes on both ends of the characteristics of this kind of channel is the price, the quality and service requirements as real estate project channel, brand awareness is not high, but the growth of the number. Retail market is in a strict sense since 2013 to the rise of the market, the mainly market cultivation stage, no form of advantage, but in 2014, the retail market began to high speed start, each big smart lock brands soon electric business platform, the development of online channel; In the offline store, in business, community, etc. The retail market development, thanks to widespread consumer consumption idea of intelligent lock forming. Under this background, the domestic nearly 400 million families will provide nearly billions of market demand for intelligent lock market prospects, compared to the real estate project and door market, retail market have greater market potential and deeper value potential. The crossover of the Internet, home appliance giants, such as the power end on the retail side, the retail market is the main intelligent lock of the future market competition. From the point of market conditions, the intelligent lock market of our country are mainly concentrated in some high-end and commercial market, occupy the intelligent lock sales more than 80% of the share. By 2016, China's retail market is like in smart locks compound annual growth rate of over thirty-five percent, and according to the market, the market more than seventy percent of the businesses are to start selling smart locks, visible market expectations of smart locks. Retail market main characteristic is that the security is the foundation of intelligent lock element, at the same time, consumers pay more attention to is the appearance of the intelligent lock and stability. Due to the retail end market consumer groups have diversity, so the demand for smart locks is more complex, diversified, result in the intelligent locks on retail market and very diverse; And intelligent lock as a kind of interactive products, the current market environment, more attention to consumer experience, including pre-sale introduce professional, sale service experience, after the convenient and fast and the comprehensive requirements. Intelligent lock market in 2017 in the market size, development environment, occupies the right place, right time and in such aspects as technological breakthroughs, will be intelligent lock explosive growth of the first year in the retail market, is also a smart market competition intensified. Believe that after a few years domestic intelligent lock market will hundred qifang, create smart era of the general assembly.
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